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I'm a user experience designer based in North Carolina.
Your Custom Text Here
I'm a user experience designer based in North Carolina.
This is what the application looked like when I was first hired. There was very little consistency in design and navigation was scattered on the left and right sides and the top so I knew it needed some work on the information architecture. I did a card sorting activity with my team to figure out the proper hierarchy and organization of the application. My team and I worked very hard over my first 8 months to create a design system to bring cohesiveness throughout the application and make it overall much more functional.
This is how the product currently looks today and we have gotten amazing customer feedback on the improved look and functionality of the site.
Contacts is one of the most complex parts of our application. Users had a lot of different use cases for having global contacts, people that are tied to that, needing different names displayed for certain parts of the application but paying to the same organization, the list goes on. By creating prototypes and getting feedback from customers on them, we were able to accommodate all of their contact needs throughout the application.
This is another application from SoftPro and this shows their screen for adding and editing invoices. I was tasked to make this screen for our application more functional and user friendly.
The challenge with this screen in particular was how to break out the sections and create a page navigation that made sense.
As I’ve matured in my career, I’ve learned the importance of establishing design system components and standards early on so that as the application continues to grow, we have scalable and reusable elements for new features.
3 Birds’ platform, The Wire, had a lot of different applications that were built by multiple developers and designers over the years. While there are some consistent styles and elements share among the apps, largely they do not have the same overall look and feel. As part of the UX Team at 3 Birds, we decided it was in the best interest of the company to create a 3 Birds Design System, that outlines design standards for the entire platform. We built an internal site that is accessible to all designers and developers at the company, establishing design principles while accommodating scalability.
When I was tasked to redesign our email templates, I loved at emails that I loved getting in my inbox as inpisiration. I’ve always been drawn to the clean and photo centered designs of emails from Invision and Litmus so I focused on bringing back a focus on white space and strategic use of OEM specific color and photos to create a cohesive branding across all e-mails within an OEM.
The new designs have been well received both internally and externally. They are currently being built into snippets so that they can be customized to different OEMs and dealerships can begin utilizing them.
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The biggest opportunity I’ve gotten to interact with a large amount of our users was at our annual SoftPro User Conference last year. This was the first time that anyone outside of out customer advisory board would be able to see and interact with the application. Everyone who attended was using a different product of SoftPro’s so we wanted to host a small focus group of about 10 users at a time and get feedback on the product. Above is one of the pages from the questionnaire we used.
After making it through all the tasks of the questionnaire, we wanted to focus on general feedback of their overall experience with the product- from the speed to the navigation and data entry.
After the group finished the main part of the tasks and questionnaire, we wanted to open up the conversation and get genuine feedback from users on how they felt about the product.
The 3 Birds office space has many large TVs displayed throughout that run on a loop throughout the day and change every week. They can include Bird of the Month, Flock Facts, Core Values, weather updates, or social events coming up. As someone that values a good company culture, I thought these were a great and fun way to play with the 3 Birds branding and keep employees excited and engaged to be there.
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