When I was tasked to redesign our email templates, I loved at emails that I loved getting in my inbox as inpisiration. I’ve always been drawn to the clean and photo centered designs of emails from Invision and Litmus so I focused on bringing back a focus on white space and strategic use of OEM specific color and photos to create a cohesive branding across all e-mails within an OEM.

The new designs have been well received both internally and externally. They are currently being built into snippets so that they can be customized to different OEMs and dealerships can begin utilizing them.

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