The biggest opportunity I’ve gotten to interact with a large amount of our users was at our annual SoftPro User Conference last year. This was the first time that anyone outside of out customer advisory board would be able to see and interact with the application. Everyone who attended was using a different product of SoftPro’s so we wanted to host a small focus group of about 10 users at a time and get feedback on the product. Above is one of the pages from the questionnaire we used.

After making it through all the tasks of the questionnaire, we wanted to focus on general feedback of their overall experience with the product- from the speed to the navigation and data entry.

After the group finished the main part of the tasks and questionnaire, we wanted to open up the conversation and get genuine feedback from users on how they felt about the product.