“Design research requires us to approach familiar people and things as though they are unknown to us to see them clearly.”

— Erika Hall, Just Enough Research

When I get asked by people outside the design or tech industry what it is that I do, her words are the easiest way I can explain what is that the heart of my job and why I love what I do. And the constant inquiry and questioning I do in my work is what inspires me to continuously learn more.